Two Current Issues
1. NEED FOR ATTRACTING AND RETAINING TALENT
89%
New job
89% of companies assume that their employees leave the company in search of a salary increase but only 12% of employees earn more in their new jobs40%
Lack of Appreciation
40% of employees do not feel appreciated by their company.60%
Lack of social benefits related to motherhood/ fatherhood
A social benefit program motivates more than 60 '% of employees to stay in their jobs.
Happier employees are more committed, productive and loyal and this ensures the attraction and retention of talent.

56% of HR managers are concerned
that their employees leave the company

The retention of talent
may increase a company’s profits between 25% and 85%.

Companies with greater commitment to their employees are able to increase customer loyalty by 50%
2. FOR WORKING WOMEN: A Career Break

56% of women
feel that having children,
limits progress in their professional careers.

35% of women
say that they are unable to reach the pinnacle
of their careers because they have children.

57% of women
have rejected jobs because they
are incompatible with their family responsibilities.
Solution:

THE SOLUTION TO ATTRACT AND RETAIN TALENTED PEPOPLE AGED 25-45 WHO WANT TO BECOME PARENTS
Companies must understand and support the challenges faced by their employees when they become parents.Baby Friendly’s services, training, development and educational material provide the solution.
A CUSTOMISED SOLUTION FOR YOUR COMPANY
Set your company apart from its competition by becoming a baby friendly company.
After customising the program for your company, you may use the baby friendly company distinction of bronze, silver or gold.
ADVANTAGES FOR THE COMPANY
Increases employee commitment
Attracts and retains talent
Improves budget control
Promotes a good work environment
Enhances company branding
Reduces staff absenteeism
Helps to comply with corporate social responsibility
Enhances your employer branding
Reduces staff absenteeism
Helps to comply with corporate social responsibility
ADVANTAGES FOR EMPLOYEES
More motivation
Better self-esteem
Increased productivity
Higher energy levels
Improved work confidence
Less stress and fear
Active and responsible teams


On average only about 4% of the workforce has children per year.
